The WinStar World Casino in Thackerville, OK and operated by the Chickasaw Nation, is the fifth-largest casino in the United States and features a 24/7 gaming floor that is a half-mile long, with 519,000 square foot of casino entertainment. WinStar World Casino offers more than 5,700 electronic games, 76 blackjack and poker tables, off-track betting and a 2,500-seat Global Events Center for conference and convention activities. Directly connected to the casino is a 12-story hotel that includes 395-rooms and luxury suites, three restaurants, banquet meeting space (seating up to 200 guests), and the Spa Habitat.
To help promote the casino and hotel as a destination with gaming entertainment and fine dining, a 112-foot pylon with Optec Displays digital LED signage was placed in front of the casino which faces Interstate 35, near the Texas / Oklahoma border. The pylon signs can be seen from both sides of the Interstate, presenting an ongoing series of hotel and casino video promotions to inform passing vehicular traffic about the hotel’s entertainment and gaming amenities.
The pylon was designed by the Chickasaw Nation and fabricated by Dalmarc Signs (Oklahoma City, OK) who was also the general contractor for assembling the final pylon structure and installing the Optec Displays LED signage.
Three full color, 20mm pitch, LED video displays were used on each pylon side. Each sign set included one large LED screen (20-foot tall x 35-feet long) and two smaller same size LED screens (13-feet tall x 26-feet long). The Optec LED signs are visible both day and night, and can be seen by passing drivers from at least a half mile from the hotel / casino. With the pylons in place, the LED signs are building a continual awareness of the WinStar’s gaming, dining and entertainment offerings to help hotel guests to learn about the hotel guests amenities available to them during their stay.
[photo thanks to austrini]