Reel-TV Launches Real-Time Casino Slot Machine Advertising
Reel-TV, a Las Vegas-based technology and advertising company that serves the gaming industry, is announcing the launch of an innovative, server-based advertising platform that delivers a real-time call-to-action to patrons on the casino floor at the Palms Casino Resort.
Reel-TV is the result of decades of research and product development in the area of electronic gaming devices and their relationship to consumer behavior. Through Reel-TV patented technology, high-resolution video can be methodically scheduled, delivered, and reported in real time to slot machines on the casino floor. The slot machine’s normal interface is interrupted and replaced with an advertiser’s message. After a machine is idle for 60 seconds, an advertiser’s message will display for 15 seconds followed by 30 seconds of game display then continuing to a 15 second commercial. Once a guest begins to interact with the machine, video will cease and the user will be able to experience uninterrupted play.
The Reel-TV Advertising Experience
“Reel-TV truly transforms the casino floor into a versatile advertising medium,” said long-time technology developer and Reel-TV principal, Keith Atkinson. “With this technology, we have created a way to make idle slot machines an added visual attraction for companies.”
The Palms Casino Resort, heralded as one of Las Vegas’ hippest resorts, is an all-encompassing, one-stop destination and the bustling casino floor offers advertisers a unique opportunity. Reel-TV’s debut across the 95,000 square-foot casino floor is a rare chance for direct messaging to a coveted demographic that gravitate to the diverse mix of clubs, bars and restaurants at The Palms.
“It is not surprising that the Palms, the ultimate trendsetter, will be the first casino to showcase their in-house amenities across the entire casino floor using our innovative, patented technology,” said Eric Kovac, vice president of Sales. “Unlike most mediums, Reel-TV allows the advertising message to be replaced almost instantly and creating a versatility never before seen in a casino,” he added. “Most casino messaging is static, such as duratrans, slot toppers and other signage. Now, advertisers can promote a specific message at a specific time through the use of video.”
Through the Reel-TV platform, an advertiser’s message can play between hundreds of thousands of times per month and can deliver millions of impressions, making Reel-TV a cost-effective advertising medium with measurable results.
Did you like this article?
Related posts:
- Augmented Reality Slot Machine: Nike Pairs With Total Immersion
- August Slots: New Slot Machine Gaming Action at Casino Action
- The Slot Machine Experience: The Reasons Why You Should Pull That Lever
- Let’s Have Group Slots: The Slot Machine Tournament
- Radio Frequency Identification in Casino Slot Machines
- The Psychology of Real Life Casinos
- Kickapoo Lucky Eagle Casino Installs IGT Advantage Games
I'm really glad that major operators are now utilising the resources for live action play, what this means is two things. Live games generate more revenue, so therefore the players are going to experience greater jackpots. The second, is that konomi, who manufacture grey code conversions for these computer programms that dictate the games, state that their products are none reversible, meaning they are less likely to be hacked and rigged.
This is a winner all round guys.
A little happiness is what filled my heart after i have read this blog. For the news we can read here is good. This promotion is for the sake of their customer.
No doubt that Reel TV is one of the most effective advertising device with outstanding results, its created for slots with realistic play and user interface of quality that will surely attract the players for more gaming experience.
yes, I do agree! Television is a powerful media. A person can gain sufficient knowledge just by watching.
This advertising tool will provide live experience of the current people to pass in their new generations regarding online casinos.
Agreed its better to advertise in TV than to interrupting other players while in the middle of gaming with online casino
Yes, that's right @Dave Newgates. Television is such a powerful tool for any advertising and brand awareness need. Most of the population, from any spot around the world, get themselves TV for recreation and updates. This makes it a perfect area to spread things about a brand, product, or a service.
One of the effective medium in promoting your casino games is a television advertising, and it is the most commonly use for latest announcements of their new services.